Facebook has launched its new endeavor that is a new product, “Bulletin”. They announced this new product Tuesday, a standalone platform for free and paid articles plus podcasts. CEO of Facebook Mark Zuckerberg announced it live on Facebook and introduced some of the authors that the company has recruited for Bulletin. The whole conference happened in an audio room on Facebook.
Facebook seems to be pushing itself to compete in the fast-growing email newsletter trends. The self-publishing platform such as substack is a leader in helping authors or journalists sell email subscriptions, and it has helped them with cash advances. Other tech companies are also trying to compete in this field, be it Twitter; they have also acquired a Revue newsletter platform.
In the launch of Bulletin, Facebook announced that it would not cut the revenue of Bulletin creators and the best thing is they will allow the Bulletin authors to choose their subscription prices. In the launch, we have witnessed high profile personalities such as Sportscaster Erin Andrews, author Malcolm Gladwell and “Queer Eye” star Tan France.
Facebook seems to be in a tumultuous relationship with the news industry in the past; previously, earlier this year, it had a dispute with the Australian government on paying news outlets for content, which followed a conflict after that the social media giant had pledged to invest $1 billion in the news industry globally for the next three years.
The Bulletin podcasts and articles will also be available through the Facebook news feed and Facebook’s news section. In addition, they stated that they are building a separate Bulletin website that will enable the content creators to grow their audiences in their way.
Facebook said that it is primarily launching with the U.S creators, and it is not accepting the new creators as of now. Still, the Bulletin site is available for all users worldwide and will soon add more international names after its beta test. In April 2021, the social media giant also stated that they would pay $5 million to recruit independent local journalists who will publish news and write them on the platform.