A great development for tv shows and entertainment as ITV Studios and BBC Studios India seal a new deal to adapt Indian drama scripts ready for ITV Studios. The first ones among them are “gold digger,” “sticks and stones,” “trauma,” and “35 days.” In addition, there are Hindi scripts and Tamil Telegu ones, which will let the BBC explore their huge markets.
According to Augustus Dulgaro (Executive VP of Distribution Asia Pacific at ITV Studios), partnering with the BBC would help increase both houses’ achievements. The themes of the stories are impactful since they are concerned about issues serious to all of us: love, betrayals, loss, and family drama. Their house is really looking forward to functioning for their audience base in South Asia.
Earlier on, BBC had already adapted British IP for the Indian audiences. As far as current shows in work are concerned, Variety has confirmed Luther, which stars Ajay Devgan. It will be streamed on Disney Hotstar. Criminal Justice was another smashing hit streamed at Disney Hotstar has got approval for a second season. Another Hotstar show, Out of Love, is the Indian adaptation of Doctor Foster and was extremely loved.
Sameer Gogate, the General Manager of BBC Studios India Production, the Indian audience consumes the British drama extremely well, as seen with Criminal Justice and Doctor Foster. The same can be hoped for from the content at ITV Studios. They are eager to bring in premium quality by working in sync with the British tv industry.
Giles Ridge, SVP of scripted formats at ITV Studios, said that the real talents are being pooled from the specially selected portfolios that will help make the contents even more hit to the dedicated fanbase. The shows are well-received not only in India but also by the Indian audience abroad.